An advertising specialist is a professional who develops and implements advertising and marketing strategies for a business or company, either independently or as part of a team
Requirements
A university degree or college diploma in business marketing
Duties:
- Assess characteristics of the Web App to be promoted.
- Advise clients on advertising.
- Develop and implement advertising campaigns appropriate for print or electronic media.
- Gather, research and prepare communications material for internal and external audiences.
- Develop, implement and evaluate communications strategies and programs designed to inform clients, employees, and the general public of initiatives and policies of the business.
- Prepare or oversee preparation of reports, briefs, speeches, presentations, website, and press releases.
- Develop and organize workshops, meetings and other events for publicity and information purposes.
